In my role as illustrator, I focused on bringing the envisioned style and characters to life for the commercials. Working closely with Sandbox Productions, I developed animation assets and character designs that reflected a fun and retro-cartoon inspired look. From establishing the artistic direction to providing stylised storyboards and animation-ready assets, our goal was to create commercials that resonated with the audience.
The project resulted in a cluster of animated commercials that blend entertainment with information, introducing consumers to the unique attributes of Lighthouse Flour's specialty range. Through humorous storytelling and thoughtfully crafted visuals, we highlight the brand's offerings, inviting consumers to explore the world of Lighthouse Flour for themselves.